Oklahoma based multimedia artist Josh Jaiye Farrell creates his works to expand and challenge the viewers perception and awareness, while instilling a sense of wonder. By using his intuition as guidance for mark-making, his works are driven by perception, movement, and fragmentation. He emphasizes these three organically because of their interconnectedness. Perception is then seen as a challenge to Jaiye as he attempt to expand viewers realities. Movement cultivates energy and brings his work and his ideas to life. Fragmentation plays into his work through the idea that even small pieces of a larger puzzle can reveal bigger ideas.
His style and methodology transcends social and cultural divides. He ties stories into the patterns and abstractions in his work that weave together a subjective narrative to the viewer. His work excites viewers by recreating a feeling of pareidolia: the mind perceiving familiarity in a realm where it does not exist. Jaiye’s work promotes an interaction between art and viewer to highlight the interconnectivity of humanity and nature. Viewers often identify with the organic and morphogenetic nature of the shapes and lines from which his style originates. Jaiye began his artistic study of motif mark making circa 2014 and his style has been evolving and growing since.